Win-Loss Analysis, Powered by AI

Win-Loss Analysis helps you acquire and retain more customers, beat competition, and align teams with buyer priorities.

Trusted By

You can't win more without knowing why you lose.

Did you know that 85% of loss reasons tracked in CRMs are incomplete or inaccurate? Organizations with bad win loss data repeat mistakes and leave millions in winnable revenue on the table.


How good is your data? Try the audit tool and find out.

Meet Paige,
your Win-Loss Analyst

Win-Loss Interviews

Report Generation

Win-Loss Analytics

Deal Reviews

Sales Coaching

Uncover Everything, Miss Nothing

Better Insights

Score deals based on likelihood to close based on previous win-loss data.

Faster Learning

Identify common mistakes and untapped opportunities 70% faster.

More Winning

Use win-loss insights to increase win rates by up to 15%.

How it works

One-Click CRM Integration

Sync deals from HubSpot or Salesforce for analysis. Automatically tag decision drivers from your prospect interactions.

Custom Decision Drivers

Share insights from surveys and interviews directly with your sales, product, and marketing teams.

Integrations

Use 20+ integrations to find decision drivers in tools like Gong and Salesloft.

AI Win Loss Interviews

Collect in-depth feedback from buyers and sellers via AI-guided conversational surveys when deals close.

Flexible Talk Tracks

Context-aware AI understands the key events in each deal and asks relevant questions every time.

Automatic Analysis

Responses are uploaded, normalized, and analyzed automatically.

Powerful Analytics

Understand high level trends and then dive deeper with a variety of interesting pivots and the help of our AI data analyst.

Chat With Your Data

Share insights from surveys and interviews directly with your sales, product, and marketing teams.

Generate Collateral

Create reports, marketing content, and competitive battlecards based on win-loss insights.

Live Buyer Interviews

Supplement your win-loss analysis with live buyer interviews, run by a win-loss expert.

Frequently Asked Questions

Will this adapt to my unique CRM?

Yes! Our flexible and customizeable CRM sync will map to your unique process and custom CRM fields. Chat with our solutions team if you have any futher questions!

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What types of insights can I expect?

Insights are custom based on your team's specific needs. Teams often ask about competition, seller performance, brand perception, and product.

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How long does it take to get started?

You can set up and start getting value from Hindsight in less than 1 hour. Connect your CRM and Slack, then create your custom decision drivers. Hindsight does the rest.

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Do buyers respond?

Yes! Following win loss analysis best practices has been proven to increase response rates. Some teams choose to offer incentives for an extra boost.

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Is Win Loss Analysis helpful for startups?

Yes! Win Loss Analysis is extremely helpful for finding PMF, beating competition, and hiring and coaching growing sales teams.

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Is my data secure with Hindsight?

Yes, Hindsight is SOC II Type 2 compliant and undergoes regular 3rd party audits and penetration testing.

Start learning from
closed deals

Improve your product roadmap, sales processes, and competitive positioning with AI-powered Win Loss Analysis